Cook’s story began in 1859, when Isaac Cook created the first American champagne. Since then, the brand has continued his tradition of creating quality champagnes. Cook’s has become the sparkling wine of choice for many celebrations—and remains one of America’s most popular champagnes to this day.
The brand needed a makeover to catch up to the modern day, without losing the essence of the long history behind it.
DESIGN EXPLORATION
A vast design exploration included key elements grounded in the history of the brand. Quality cues were tastefully added to stand out in the competitive landscape of the sparkling wine category. The logo evolved into a refreshed version, and warmer background tones added more elegance to the package.
SELECTED DESIGN
