REIMAGINING THE BEACON OF TEA
Largely untouched since it first launched, TAZO debuted a modern new look in 2012, which quickly became an icon of the tea isle. After a long history of success, Starbucks was ready to reinvigorate the brand.
MOODBOARDS
DESIGN EXPLORATION
A CLASSIC TRADITION with AN UNEXPECTED TWIST
The redesign of this iconic brand was a thrilling challenge not only in creativity, but also logistics—TAZO covers over 160 SKUs in multiple formats and substrates.
